Jul 26, 2025  
2025-2026 Catalog 
  
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2025-2026 Catalog

HBA 353 - Innovation and Design Thinking

Credit Hours: 3

This course teaches an iterative problem-solving process of discovery, ideation, and experimentation using design-based techniques. Students develop insights and innovative solutions for diverse issues in business and public management. The course introduces the human centered designed process of innovation focusing on problem discovery, solution formulation, prototyping and testing. This course explores the use of design thinking principles to create innovative solutions to cultural and business problems. Students will identify current problems, ideate multiple concepts, and use rapid prototyping to test and refine their ideas. A key component of the course is the development of empathy for diverse audiences as a means of solving a wide range of problems.

Prerequisites: HBA 253 (C or better)